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Perception Planning Newcastle

Town Planning

Newcastle | Maitland | Port Stephens | Dungog

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We manage all aspects of your project planning

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Planning Proposals

Newcastle development planning proposals

Project Management

Newcastle development project management

Development Applications

Development applicaitons Newcastle - residential, commercial & industrial

Town Planning Newcastle, Dungog & Port Stephens

Matthew Brown, town planner and director of Perception PlanningPerception Planning is a Newcastle town planning and development consultancy based in Mayfield. We are experts in the development field and specialise in development applications, rezoning applications and project management. We service the Hunter region, delivering projects across Newcastle, Maitland, Cessnock, Lake Macquarie and Singleton – both metro and regional.

Matt is the only local town planning consultant to have recently worked in senior management roles in both Hunter Councils of Port Stephens and Dungog.  Matt knows how to get the right result for you and work hand in hand with Council.


8 Reasons Why Perception Planning?

We get the job done

With over 15 years experience in town planning in both the public and private sector, we know how the system works and can use that intimate knowledge to get the best results for you. We have a proven track record of getting results for our clients.

If you’re looking at buying a property or carrying out development anywhere from Sydney to Tamworth, Dungog to Singleton, then you need to talk to us. We will make sure you are looked after and there are no surprises.


Perception Planning will tell you up front what the chances of success with your project area and what any possible challenges may be. We will be clear and direct with you about your development project – that’s our promise to you. When your best informed we can make the best decisions.

Cost effectiveness

In this digital age, we don’t have a expensive shop front – rather co-locate with other professional services. This means we can deliver a service to you with low overheads with the client benefiting.


We work for government, not for profits, professional developers and mum and dad developers. At inception we personalise and tailor our approach to meet the individual client planning needs – no mass production, every job is bespoke.

We care

We are on the journey with you – we ride the highs and the lows. We understand the development industry can be tricky and what is on the line.


We have a guaranteed response time of 1 business day when you email us. We realise how important staying in touch is. We are available to talk to you literally 24/7.

Collaborative approach

Unlike some bigger companies that don’t encourage the client being hands on, we do – we think there is no greater way to get a team approach and manage costs. We can do as little or as much of the process as you like.


Unlike some other firms that need to make ends meet, our motivation is not solely financial. We have a massive sense of community/place, something that Matt’s rural upbringing instilled in him. We only do what we think is right for the customer but importantly, what’s also right in an environmental and social sense.

Read more about our diverse town planning services, or contact us to discuss your project.

  • Matt managed our granny flat approval process for us. Nothing was a problem for him, he always kept us updated and he really helped us through what was a challenging situation. I'd recommend  Perception Planning to anyone. Matt genuinely cared and worked hard to get the best for us
    Martins Creek
  • We appointed Matt and the team at Perception Planning to prepare and submit our DA for a function centre. Matt really knows his stuff and was always great to deal with. When council was proposing to put on some costly engineering conditions, Matt went into bat for us and was successful in getting the conditions amended. I can't speak highly enough of my perception planning experience.
  • Perception Planning provided us with bushfire and planning advice for our new dwelling. Other firms just gave us the standard advice whereas Matt and his staff looked at our specific situation and wrote the report to get the best for us - the report met all the legislative requirements but was tailored perfectly for our situation and saved us thousands. We are very appreciative of their skill and service. Highly recommend the team at Perception Planning
    Lake Macquarie
  • I have engaged Matt on both residential and commercial projects. Matt has a unique ability work closely with the Council staff to the extent he gives them what they need but ensures, I, as the client is not being unnecessarily burdened. The staff respond really well to and respective his approach. Simply put he has public and private development credibility which is a rare commodity.
  • As someone who has done a lot of developments over the years, sometimes in the development industry you come across people that do lots of talking but their actions don’t back it up. That’s why when I first starting working with Matt and his team nearly 10 years ago, I was energised by his fresh approach and absolute commitment to the client. We have now worked on projects together in no less than 8 local government areas from Tamworth to Goulburn and everything in between, with amazing success.
    Raymond Terrace
  • Perception Planning has been our choice of planning professionals for a number of years now. We call on Matt and his team for pre purchase advice and preparing DAs. They always get back to us quickly and provide candid and accurate advice. I highly recommend Perception Planning.
  • From day one, Matt sat at my kitchen table and gave me the confidence he would get the right result and he did. We engaged Perception Planning for a subdivision we were looking at doing and it was the best thing we ever did. We hadn’t done a development before, but Matt managed it all and explained everything along the way, sorting everything out with the Council for us. We got the approval and completed the development and the blocks sold very quickly – we are extremely appreciative of Matt’s service and quality of work.
    David and Leanne
    Clarence Town

“Perception Planning – Where town planning is our sixth sense”